Design Research and UX Design for a Florist App

About

This project, developed as part of Google’s UX Design course, dives into the customer journey of purchasing bouquets. I created a user-friendly app design that simplifies the shopping experience, making it easy for customers to explore, select, and buy floral arrangements.

Research & Discovery

User Research: Methods used (e.g., interviews, surveys, personas).
Key Insights: Findings from research.
User Personas: Profiles of target users.
Research Planning:
Goals & Objectives: What you aimed to learn.
Methodologies: Techniques used (e.g., ethnography, A/B testing, competitive analysis).
Data Collection:
Recruitment: How participants were selected.
Research Activities: Detailed descriptions of how data was collected (e.g., interviews, observations).
Analysis & Synthesis:
Key Insights: Main findings from the research.
Personas & Journey Maps: Summarized user profiles and experiences.
Themes & Patterns: Common behaviors or pain points identified.
Recommendations & Outcomes:
Actionable Insights: How the findings informed design decisions.
Impact: How the research influenced the project or product.
Reflection: What you learned and how you would approach it differently in the future.

Design Process

Wireframes: Low-fidelity sketches and early concepts.
Prototyping: Mid- to high-fidelity prototypes.
Design Iterations: Evolution of designs based on feedback.
User Testing: Methods and results of usability testing.
Final Designs: High-fidelity screens and interactions.
Design System: Any reusable components, guidelines, or patterns developed.

Outcome and Impact

Results: How the design solved the problem (e.g., metrics, user feedback).
Reflection: What you learned and how you might improve the process.